Pink Ribbon Awareness Campaigns Will Never Deliver Public Health

As the month of October winds down, we’d like to share an article with you that offers insightful reflections on Pink Ribbon philanthropy. It says so many things that we believe profoundly and why we always go beyond breast cancer issues and make links to a range of other diseases.

Author, Rachel Kahn Best takes up the following question that is so close to our hearts and minds: Why do disease campaigns focus so much on awareness and research, and less on health care and prevention?

Runners and walkers dressed up in pink at the start of the 22nd annual Susan G. Komen Colorado Race for the Cure in Denver, Colorado, on September 28, 2014.


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