Wretched Pink Ribbons. Again.
So here we are, again, awash in these wretched pink ribbons. They must constitute the most successful marketing campaign ever. And they are so pernicious. They make us feel touched by and involved in something significant by merely wearing them or buying something with their picture attached. But what do they say? Nothing, except that thousands of women still go through breast cancer every year. And that is the problem. There is so much that needs to be said that gets buried under the ribbons.
What do we need to be saying?
1. We need to say that detection is not prevention. Actually bringing down incidence rates has been completely removed from all important discussions. We repeat to women for them to individually bring down their risk without a proper public health strategy to bring down breast cancer rates with a strong, public health program that incorporates environmental health as a central component. Also, in working to prevent breast cancer, we work to prevent a range of diseases.
BCAQc relies on membership dues and private donations to stay in operation. Membership entitles you to advance notice of seminars and workshops as well as a subscription to our electronic newsletter— BCAQc Connected.
A strong membership also helps to substantiate our financial applications for government grants and private foundations. Please consider joining us today!
For twenty five years — with your support — BCAQc has been working hard to get vital information about environmental and chemical links to breast cancer to the public, and we now know that our message is being heard.
We ask you to consider a financial gift to Breast Cancer Action Quebec to help us to continue to get this vital information to the public.
There are many ways you can be involved: volunteer, write a letter to the editor, book an educational workshop for your school, community group or work place.
Engage with us, follow us on social media, share your opinions and ideas – take BCAQc’s message to your community! Be a voice for a change!